Pacharán Zoco

The origins of Pacharán Zoco date back to 1816, when the Velasco family was already engaged in the distillation of spirits in the town of Viana, Navarra. In 1956, Ambrosio Velasco launched the first brand of pacharán: Pacharán Zoco. Made by carefully macerating 100% Navarrese sloes in aniseed for three months, this process gives it its unmistakable bright red color. Zoco became the first commercialized pacharán, marking a milestone in the history of this traditional drink.

In 2024, for the first time, Zoco expands its range with the launch of a Sweet Aniseed, inspired by the unique essence of its emblematic Pacharán Zoco.