Throughout more than 120 years of history, Real Madrid has consolidated a unique identity based on values that position it as a worldwide reference: leadership, legend, myth, greatness and universality. Millions of people around the world identify with these values and with the club's symbols: the crest, the stadium, the color white and its players. Legendary figures such as Di Stéfano, Butragueño and Raúl have contributed to writing the club's history in golden letters.

Designated by FIFA as the "Best Club of the 20th Century", Real Madrid has been, since its foundation, synonymous with sporting excellence, especially in soccer and basketball. In soccer, it has won 14 European Cups, 7 Club World Cups, 2 UEFA Cups, 35 Leagues and 19 King's Cups, among many other titles. In basketball, he has won 10 European Cups, 5 Intercontinental Cups, 4 European Cup Winners' Cups, 1 Korac Cup, 36 Leagues and 28 King's Cups, which reinforce his outstanding career in this sport. With hundreds of millions of supporters on five continents, the "Real Madrid" brand has become one of the most recognized icons of the 21st century. A club that, born in Spain, has achieved universality.